Manager Digital Marketing - Hyderabad

Description

Title of the Position : Manager - Digital Marketing
Reports to : VP Business Development

Office Location : Level 2, Oval Office, iLabs Center, Hi-tech City, Hyderabad.

Overall Responsibility : Responsible for managing company expectations on all aspects of digital marketing.He/ She will be responsible for the execution of online marketing strategies, and provide analysis and insight to optimize engagement efforts.

Key Responsibility Areas:
- End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact
- Devising strategies to drive online traffic to the company website. Utilizing a range of techniques including paid search, SEO and PPC
- Execution of Search Engine Optimization on a continuous basis
- Execution of Social Media Marketing efforts
- Creation and execution of SMS and Email based marketing campaigns
- Managing online brand and product campaigns to raise brand awareness
- Tracking conversion rates and making improvements to the website
- Managing the redesign of the company website
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data

General Note:
He / She needs to have passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and internet marketing are desirable. Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.

Working hours:
10 A.M. - 7 P.M., Weekly off is on Sunday

Qualification:
Graduate in any stream. The candidate must hold a good command over written and spoken English.
3 - 5 years professional digital marketing / Online Marketing experience is a must.

About the Company:
Miles Professional Education is a pioneer in US CPA (Certified Public Accountant) and CMA (Certified Management Accountant) training in India. The company currently has operations in Bangalore, Chennai, Delhi NCR, Hyderabad, Kochi, Kolkata, Mumbai and Pune.
www.milescpareview.com
www.milescma.com